A Birmingham based community radio station have recently adopted text-connect™ to give listeners an extra way of interacting with the stations DJs.

The station broadcasts to Birmingham and the surrounding area and reflects the multicultural flavour of the city, with a particular emphasis on African Caribbean culture and aspiration.

text-connect™ provided the station with a 'text number' which listeners use to contact the DJs. Polls, quiz's, music requests and show feedback are all proving popular with listeners and DJs alike.

Incoming texts are delivered into the studio via a PC connected to the Internet. Delivery of messages is almost instant meaning that DJs get and can relay listener feedback live on air.

The station manager says "text-connect make us more accessible to our listeners. They keep our text-number in their phones and their messages arrive in the Studio almost instantly. The system gives DJs and listeners a text option in a way which is not possible with a 'studio' mobile phone. "

No software or hardware had to be installed, making the system quick and easy to implement. Little or no formal training was required due to the intuitive, user friendly nature of text-connect™ and costs are low.