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Operating in 49 countries and employing over 1500
staff, our client distributes famous Brands of wines
and spirits to retail outlets, including major supermarkets.
To maximise sales, our client maintains a teams of
in-store merchandisers who visit stores and report
on stock levels and display. Should any stores be
out of stock merchandisers alert the sales office
who arrange resupply.
This is especially vital in the busy Christmas period
which accounts for a large proportion of Sales. Stock
outages mean that sales may be lost to competitor
brands so fast resupply is critical to maximise sales.
Dawn, Sales Operations Manager says "We were
looking for a way for our sales people to inform our
head office quickly and simply of any issues whilst
they were actually in store. Sending a text message
through Text-Connect™ is quick, easy and immediate.
The information is transmitted immediately to the
right team who can correct problems quickly thereby
improving sales for the stores and ourselves."
Text messaging is a near instant form of communication
and Text-Connect™ routes messages from the
field based sales or merchandising teams directly
to head office and the people who need it as an email.
Because the information arrives electronically it's
available to the rest of the organisation for analysis
later.
Dawn confirms "Text-connect is easy for the
user to use and immediate in transferring information
to the correct people to action."
Text-Connect™ is a 'hosted' system so there
is no hardware or software to install, which keeps
the IT department on side. The system is simple to
use and little or no formal training is required,
users find the system intuitive and have on-screen
help if needed.
Our clients confirm that Text-Connect™ gives
them the following benefits:
- Stock levels 'in store' are maximised so enhancing
sales.
- Problems are alerted instantly, with a email copy
of the original text arriving with the in-house
sales team.
- Information & messages are available electronically,
making analysis and trend spotting easier, and eases
dissemination to other parts of the organisation.
The '2 way' Text-Connect™ Business package
was selected.
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